Consumer Electronics Case Study: Cameras

REACHING CAMERA SHOPPERS BY CAPITALIZING ON TOP-PERFORMING CONTENT

OBJECTIVE

Multinational camera corporation wanted to increase engagement among consumers interested in capturing memories and experiences during life’s precious moments.

STRATEGY

Our advanced contextual platform identified content consumption through relevant pages, videos, and apps to find ideal audiences at the right moments on their purchase journey.

Our custom Content Targets were created around: “First-Time Parenting” and “Millennial Travel,” and we optimized towards content that resonated best to place the brand’s message in relevant environments.

RESULTS

Using our rapid test-and-learn approach, we achieved an 85.31% VCR for “First-Time Parenting” and 78.99% VCR for “Millennial Travel.” Advanced Contextual exceeded the client’s 68% VCR benchmark by 25% and 16%, respectively.

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