Consumer Electronics Brand Lift Case Study
Case Study: Wearables, Smartphones, & Tablets | Advanced Contextual
OBJECTIVE
Consumer electronics manufacturer wanted to increase awareness by creating a perception that the brand is a prestigious innovator for wearables, mobile, and tablet devices.
STRATEGY
We used our proprietary platform to pinpoint page-level display inventory to reach a qualified audience.
We built custom Content Targets to enhance the brand’s sponsorships by targeting key seasonal events including: Winter Olympics, Super Bowl, & Fashion Week, and engaged ideal audiences with the consumer electronics message in marquee environments.
RESULTS
Our optimization team drove a 16% increase in consumers ranking the brand as a “high performing innovator,” according to an independent brand lift study.
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