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  • Writer's pictureAdvanced Contextual
    • Mar 8, 2021
    • 1 min read

Case Study: Efficiently Engaged Type 2 Diabetes Patients Through Relevant Content

PHARMACEUTICAL CASE STUDY | ADVANCED CONTEXTUAL

OBJECTIVE Major pharmaceutical company wanted to promote their prescription Type 2 Diabetes drug by driving landing page visits and site engagement. STRATEGY We used relevant articles in our advanced contextual platform to identify ideal pages, sites, and new consumers beyond existing segments; reaching mindsets of Type 2 Diabetes patients seeking medication to lower blood sugar levels. The strategy team created custom Content Targets that included health, diet, and lifestyle content; connecting the brand's message with ideal consumers in relevant environments. RESULTS Advanced Contextual successfully converted 0.93% of impressions to landing page visits and drove $30 cost per engaged visitor*, achieving client satisfaction and repeat business.

OBJECTIVE

Major pharmaceutical company wanted to promote their prescription Type 2 Diabetes drug by driving landing page visits and site engagement.


STRATEGY

We used relevant articles in our advanced contextual platform to identify ideal pages, sites, and new consumers beyond existing segments; reaching mindsets of Type 2 Diabetes patients seeking medication to lower blood sugar levels. The strategy team created custom Content Targets that included health, diet, and lifestyle content; connecting the brand's message with ideal consumers in relevant environments.


RESULTS

Advanced Contextual successfully converted 0.93% of impressions to landing page visits and drove $30 cost per engaged visitor*, achieving client satisfaction and repeat business. *KPI: Landing page plus three



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