Case Study: Efficiently Engaged Type 2 Diabetes Patients Through Relevant Content
PHARMACEUTICAL CASE STUDY | ADVANCED CONTEXTUAL
Major pharmaceutical company wanted to promote their prescription Type 2 Diabetes drug by driving landing page visits and site engagement.
We used relevant articles in our advanced contextual platform to identify ideal pages, sites, and new consumers beyond existing segments; reaching mindsets of Type 2 Diabetes patients seeking medication to lower blood sugar levels. The strategy team created custom Content Targets that included health, diet, and lifestyle content; connecting the brand's message with ideal consumers in relevant environments.
Advanced Contextual successfully converted 0.93% of impressions to landing page visits and drove $30 cost per engaged visitor*, achieving client satisfaction and repeat business. *KPI: Landing page plus three
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