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  • Writer's pictureAdvanced Contextual

Case Study: Driving Purchase Intent With Relevant Pages & People

Updated: Apr 1, 2021

Smartphone Case Study | Advanced Contextual


Major consumer electronics manufacturer sought to drive awareness and excitement about their Android smartphones.


We used our proprietary advanced contextual platform to discover pages, sites, and people who were looking to switch or upgrade their smartphones. We created custom Content Targets about fitness gadgets, smartwatches, and mobile iOS switchers; connecting tech-savvy consumers with the brand’s message.


Our performance exceeded the client’s KPI by 8X, due to ongoing optimizations throughout the campaign. Additionally, consumers exposed to our targeted ads were 43% more likely to purchase the brand’s smartphone, according to an independent brand lift study.

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Read more of Advanced Contextual's consumer electronics case studies here.

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