Auto Intender Content Consumption Trends

The Advanced Contextual platform uses page-level data to monitor content consumption trends in real-time. We also have the ability to analyze historical content consumption trends which can inform marketers of what to expect in future spikes of content. With that, we took a closer look at our contextual segment about Auto Intenders.

Did you know that having a Costco membership allows you to purchase or lease a vehicle at a discounted rate? While this has been a Costco membership perk for a while, at the beginning of this year, we discovered the “Costco” topic spike within our Auto Intenders segment. As people search for options to purchase a new vehicle this year, finding a discounted rate through offerings like a Costco membership is top of mind for car buyers.

Using our advanced contextual platform’s ability to identify trends by page-level topics, while not being limited to keyword only targeting, we can discover interesting insights about auto intenders searching for vehicles through Costco. This is a unique way auto brands can connect with their ideal consumers when they’re in the right mindset to engage with auto marketing messages.

As the industry continues to move towards a post-cookie world, insights around content consumption trends will be crucial to inform targeting strategies. Advanced Contextual’s targeting solution goes beyond keyword ambiguity, by creating custom segments at the page-level, and we’re here to help your brand achieve your goals. Contact us today so you are prepared for the cookieless future.

Learn more about Advanced Contextual's performance with auto advertisers here.