• Advanced Contextual

Auto Case Study: SUVs

EFFICIENTLY ENGAGED SUV BUYERS THROUGH REAL-TIME CONTENT CONSUMPTION TRENDS

OBJECTIVE

Major auto manufacturer wanted to drive qualified consumers to their sport utility vehicle site.


STRATEGY

Our custom Content Target strategy focused on the SUV brand and conquested its key competitors. Utilizing our advanced contextual platform, we began with ideal pages and found similar matching content that qualified car buyers would be reading.


RESULTS

Advanced Contextual aligned with consumer content consumption in real-time; allowing us to find which vehicle models people were researching when they were also considering this particular brand. Using our ability to optimize towards content trends, we drove qualified auto intenders to the sport utility vehicle’s site, exceeding the client’s cost per lower funnel activities (CpLFA) benchmark.



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