Auto Case Study: Luxury SUV
ENGAGED WITH LUXURY AUTO BUYERS THROUGH RELEVANT CONTENT CONSUMPTION
OBJECTIVE
Luxury auto company wanted to engage with high-income consumers and create awareness of their upgraded SUV vehicle design.
STRATEGY
Created custom Content Targets around luxury lifestyle content and capitalized on current news about the auto brand.
Noted content around the brand’s celebrity spokesperson resonated well with the audiences and generated strong performance.
Optimized towards top-performing Content Targets and media types while providing the client valuable insights to the brand.
RESULTS
Advanced Contextual successfully aligned with relevant content consumption trends to achieve CTR & VCR goals; resulting in campaign extensions for SUVs, crossovers, and sedans.
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