Auto Case Study: Certified Pre-Owned

ACHIEVED BRAND LIFT WITH PRE-ROLL ON CAR BUYING VIDEOS

OBJECTIVE

A luxury automotive manufacturer wanted to drive brand awareness and purchase consideration among car shoppers seeking a certified pre-owned luxury vehicle.

STRATEGY

Using our proprietary platform, we pinpointed pre-roll videos to reach upper-funnel consumers searching for certified pre-owned luxury cars. Our custom Content Targets included: (1) “New vs. Pre-Owned vs. Used” (2) “Luxury Auto Brand” and (3) “Competitor Conquest.” We engaged with luxury car shoppers by optimizing towards videos that were achieving the best VCR, which was the client’s primary KPI.

RESULTS

Achieved strong video completion rates from each Content Target resulting in a successful campaign and multiple campaign extensions.

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