Auto Case Study: B2B Cargo Vans

DELIVERED COST-EFFECTIVE RESULTS FOR B2B CARGO VAN SALES

OBJECTIVE

Major auto manufacturer sought to increase awareness, familiarity, and consideration of their B2B cargo van vehicle by driving upper funnel activities and qualified web traffic to their site.

STRATEGY

Starting with relevant pages, our advanced contextual platform found additional pages, apps, and videos to reach business decision makers in the consideration mindset of purchasing a cargo van.

We developed niche custom Content Targets to align with the brand’s cargo van and conquest its key competitors; reaching B2B auto intenders in the right places and at the right moments.

RESULTS

Attained cost-effective results for the B2B cargo vans; achieving $8 cost per upper funnel activity (CpUFA) throughout the campaign and consistently beating the client’s $15 CpUFA benchmark.

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