Audience Intelligence Report: Weekend Getaways
Advanced Contextual's Audience Intelligence provides cookieless audience extension. As brands want to do less with cookie-based ad targeting, they need a platform which can find their audience in multiple environments to preserve reach, scale and frequency. We use an analytic driven approach which leverages content consumption comp indexes, (like found in Nielsen reports) to ensure brand goals are met. Continue reading to see how Advanced Contextual's Audience Intelligence Report is used to discover other types of content weekend getaway seekers are reading about most often.
Using Weekend Getaways as our seed Content Target, we discovered that this audience is reading the following topics most often, compared to other users online:
Restaurants & Bars
Hotels & Home Rentals
Exercise & Fitness
Our solution is superior to cookie-based ad targeting models and our Audience Intelligence Report identifies additional reach and scale for you to target. Whether your brand or publication promotes hotels, restaurants, or wineries, Advanced Contextual’s cookieless audience extension allows you to reach travelers as they’re reading other topics of interest to them. Contact us to learn more about using Advanced Contextual’s segments for your next managed service or data campaign.
For more information around Advanced Contextual’s success in the travel & tourism industry, read our case studies linked here.