Audience Intelligence Report: Job Seekers
Does your target audience include job seekers? While it is important to reach job seekers as they’re reading endemic career planning content, we can use Advanced Contextual's Audience Intelligence Report to see what other content this audience is reading and watching.
Advanced Contextual's Audience Intelligence Report leverages content consumption comp indexes (like found in Nielsen reports) to provide brands with cookieless audience extension. We do this by performing an overlap analysis between an endemic topic, like job seeking, and compare it to our comprehensive topic library – generating insights about what topics job seekers consume most often.
Our report indicates that consumers reading content within our “Job Seekers” segment are more likely to read about the topics in the image, compared to other users online:
These over-indexing topics can be added as segments to test during your campaign – allowing you to reach your ideal consumers in less-obvious content environments to understand where else your message resonates best. Advanced Contextual's segments can be activated against pages or UIDs, maximizing reach in your desired tactics.
As brands and publishers explore alternatives to cookie-based targeting, they need an advanced contextual platform that can find their audience in multiple environments while preserving reach, scale and frequency. Using Advanced Contextual's analytic driven approach, we can achieve your goals by reaching job seekers through the content they read and watch online. Contact us to learn more.