• Advanced Contextual

Audience Intelligence Report: Insurance Shoppers

Advanced Contextual’s Audience Intelligence Report enables you to extend your targeting tactics based on observed content consumption behavior & scale beyond endemic content to connect with your ideal audiences. We use an analytic driven approach which leverages content consumption comp indexes, (like found in Nielsen reports), to ensure brand goals are met. Our findings indicate that compared to other users online, people reading about insurance are X times more likely to consume the following types of content.


Consumers reading about AUTO INSURANCE are more likely to read about the topics below, compared to other users online:

  • PERSONAL INVESTING: 13X more often

  • BUILDING CREDIT: 12X more often


Consumers reading about HOME INSURANCE are more likely to read about the topics below, compared to other users online:

  • TRENDING BUSINESS NEWS: 21X more often

  • TECH INDUSTRY NEWS: 20X more often


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Based on these over-indexing topics, we recommend adding these segments to reach people shopping for home and auto insurance. This gives marketers an opportunity to connect with ideal customers outside of endemic content we know they are interested in.


Advanced Contextual delivers relevance-focused, data-driven insights – in real time – by extending your reach & connecting with consumers as they’re reading other topics of interest to them. Use Advanced Contextual’s Audience Intelligence to expand page-level and/or audience segments on your managed service and/or data campaigns. Contact us below to learn more.



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