Audience Intelligence Report: Hosting & Entertaining
Advanced Contextual's Audience Intelligence allows brands and publishers to extend their reach & connect with ideal consumers as they’re reading other topics of interest to them.
To find out additional content hosting & entertaining enthusiasts are reading about, we ran our custom hosting & entertaining segment against our in-house taxonomy to discover the overlap of topics seen in the chart below:
Advanced Contextual's Audience Intelligence found that while hosting & entertaining enthusiasts are reading about endemic topics including seasonal recipes & home improvement, they also read about lifestyle topics like vacation planning & owning pets more often than other users online.
Discovering these non-endemic affinities allows you to add data-driven page-level and/or audience segments to your targeting plan, resulting in increased scale & new ways to connect with your ideal audiences. Contact us to learn how we can apply our Audience Intelligence Report for your brand.