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Audience Intelligence Report: Homeowners

Advanced Contextual's Audience Intelligence allows brands and publishers to extend their reach & connect with ideal consumers as they’re reading other topics of interest to them.

To find out additional content homeowners are reading about, we ran our custom homeowners segment against our in-house taxonomy to discover the overlap of topics seen in the chart below:

Advanced Contextual's Audience Intelligence found that while homeowners are reading about endemic topics including mortgages & home improvement, they also read about lifestyle topics like wedding planning & owning pets more often than other users online.

Discovering these non-endemic affinities allows you to add data-driven page-level and/or audience segments to your targeting plan, resulting in increased scale & new ways to connect with your ideal audiences. Contact us to learn how we can apply our Audience Intelligence Report for your brand.

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