Audience Intelligence Report: Holiday Gift Ideas
As we get closer to the holiday season, the advanced contextual platform has seen an increase in content consumption around holiday gift ideas. Using our Audience Intelligence Report, we wanted to see other types of content holiday gift givers are reading/watching more often than other users online.
Advanced Contextual's Audience Intelligence Report enables brands to extend their targeting tactics based on observed content consumption behavior & scale beyond endemic content to connect with ideal audiences. To expand beyond endemic gift topics, we found that gift givers read about the topics below most often. Using these insights allows brands and publishers to reach holiday shoppers as they're engaging with content relevant to their lifestyle & connect with them when they’ll be receptive to marketing messages.
Advanced Contextual's Audience Intelligence Report starts with a brand specific topic, which is compared to other topics in our taxonomy, to find additional topics this audience is consuming, all without using cookies. While there are many targeting opportunities available on gift content, Advanced Contextual's cookieless audience extension becomes increasingly important in a privacy-focused world, so you can connect with your audience outside of the endemic content we know they are interested in. We’ve applied our Audience Intelligence Report to many advertising campaigns to improve performance so we know it works. Connect with us to learn how Advanced Contextual's cookieless audience extension can work for your brand.