Audience Intelligence Report: Grocery Shoppers

Advanced Contextual’s Audience Intelligence Report is used to expand page-level and/or audience segments to increase the scale for your brand or publication. Using our Audience Intelligence Report, we started with endemic grocery shopping content and compared it to other topics in our taxonomy. This results in additional ways to reach grocery shoppers beyond endemic content as they’re consuming other topics of interest to them.

Using Advanced Contextual’s Audience Intelligence Report, we found that grocery shoppers read content about the following topics more often than other users online:

• Seasonal Recipes

• Healthy Foods

• Fashion Trends

• Personal Care

• Pet Owners

• Pregnancy

• Movies & TV

• Personal Finance

Using Advanced Contextual’s cookieless audience extension becomes increasingly important in a privacy-focused world, so you can connect with your audience outside of the endemic content we know they are interested in. By applying our Audience Intelligence Report to active campaigns, we’ve been able to improve performance and want to help your brand or publication do the same. If you want to learn more about aligning with real-time content trends and using Advanced Contextual’s cookieless audience extension to further extend your reach, please contact us: