• Advanced Contextual

Audience Intelligence Report: College Students

Updated: Jun 18

Advanced Contextual's Audience Intelligence allows brands and publishers to extend their reach & connect with ideal consumers as they’re reading other topics of interest to them.


To find out additional content college students are reading about, we ran our “College Students” segment against our in-house taxonomy to discover the overlap of topics seen in the chart below:

Advanced Contextual's Audience Intelligence found that people who read about college have other varied interests. While they read about college degrees & scholarship opportunities, they also read about comic books and trending music.


Discovering these non-endemic affinities allows you to add data-driven page-level and/or audience segments to your contextual targeting plan, resulting in increased scale & new ways to connect with your ideal audiences. Contact us to learn how we can apply our Audience Intelligence Report for your brand.