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  • Writer's pictureAdvanced Contextual

Audience Intelligence Report: Business Technology

Advanced Contextual's Audience Intelligence allows brands and publishers to extend their reach & connect with ideal consumers as they’re reading other topics of interest to them.

To find out additional content technology professionals are reading about, we ran our “Business Technology” segment against our in-house taxonomy to discover the overlap of topics seen in the chart below:

Advanced Contextual's Audience Intelligence found that technology professionals’ interests expand beyond the tech they use for business. While they read about cloud data, they also read about consumer tech to use in their life outside of business, as well as other interests like space & astronomy.

Discovering these non-endemic affinities allows you to add data-driven page-level and/or audience segments to your targeting plan, resulting in increased scale & new ways to connect with your ideal audiences. Contact us to learn how we can apply our Audience Intelligence Report for your brand.

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