• Advanced Contextual

Alcohol Case Study: Gift Box

RELEVANT CONTENT DELIVERS PRE-ROLL COMPLETION

OBJECTIVE

Global spirits company sought to promote its Scotch whisky gift box to men 21-34 during the winter holiday season. Agency selected pre-roll video to boost brand awareness.


STRATEGY

We built custom Content Targets around men’s gifts, men’s lifestyle, and popular spirits & alcoholic beverage recipes. Then we optimized towards premium, user-initiated pre-roll as well as men’s gift guides which was the top performing Content Target during this campaign.


RESULTS

We successfully reached the client’s ideal audience by matching pre-roll videos on relevant pages. The campaign achieved a 79% completion rate and 0.18% CTR, exceeding the client’s benchmarks.



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