top of page
Search
  • Writer's pictureAdvanced Contextual
    • Nov 1, 2021
    • 1 min read

Alcohol Case Study: Gift Box

RELEVANT CONTENT DELIVERS PRE-ROLL COMPLETION

OBJECTIVE

Global spirits company sought to promote its Scotch whisky gift box to men 21-34 during the winter holiday season. Agency selected pre-roll video to boost brand awareness.


STRATEGY

We built custom Content Targets around men’s gifts, men’s lifestyle, and popular spirits & alcoholic beverage recipes. Then we optimized towards premium, user-initiated pre-roll as well as men’s gift guides which was the top performing Content Target during this campaign.


RESULTS

We successfully reached the client’s ideal audience by matching pre-roll videos on relevant pages. The campaign achieved a 79% completion rate and 0.18% CTR, exceeding the client’s benchmarks.



Contact us below to learn more.





10 views0 comments

Recent Posts

See All

Like the title says, our future-pointed signal and platform performs. In our new content series we’ll publish case studies we’ve been working on with customers. With 50% of the programmatic bidstrea

bottom of page