Advanced Contextual Introduces AdvancedPMPs
We are excited to announce the syndication of our new AdvancedPMP™ Contextual Deals solution. It’s available in all major buying platforms as an IAB Content Taxonomy-aligned offering of 698 Deals segmenting the Open Web, each with a Deal ID.
It’s the first of its kind in the industry, offering transparency around inventory and scale not offered by other solutions. Each Deal lets you target precision topics across the entire Open Web at the page level, with accurate impression-level scale forecasting and page-based reach extension. These work to solve the biggest challenges in contextual: precision at scale.
When we were developing our platform we realized that brands and publishers would, in 2021, begin to focus on alternatives which don’t require user targeting of any sort. The logic is compelling; if you can gain scale, precision and performance without user targeting you’re ahead of the game as 2021 pushes us through many changes.
Combining scale, precision and performance isn’t simple without the cookie crutch we’ve become accustomed to. With AdvancedPMPs, we target the exact pages we use to create our ID-based segments, so regardless of whether you use our ID- or page-level products you’ll benefit from the same precision and scale we offer at Advanced Contextual. There’s power and efficiency in that targeting alignment.
Our segments are constantly “listening”, looking for new pages relevant to a topic. We keep an 18-month index of Web consumption that acts as a cache of all content relevant to a topic. This dynamic aspect of our platform always been a performance enhancer for our platform: as medium- and long-tail content sees less frequent but highly-focused consumption, our platform is ready with the right topic classifications, enabling the right ad to be served against it at the right time. This core functionality of Advanced Contextual provides more relevant reach than other legacy contextual products.
The future of targeting is here today and Advanced Contextual is delivering it with AdvancedPMPs. Contact us below and we’ll show you.