contextual targeting | Advanced Contextual

Finance Case Study: Reaching specific audiences through content to promote small business loans

Advanced Contextual

Feb 22, 2022
1 min

Finance Case Study: Reaching specific audiences through content to promote small business loans

Advanced Contextual's use of content consumption as an indicator of intent allows us to reach niche audiences - without using cookies.

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Advanced Contextual

Feb 14, 2022
1 min

Finance Case Study: Finding Qualified Audiences To Increase Credit Card Brand Awareness

Read our finance case study to see how we found qualified audiences to increase brand awareness for a major credit card.

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Advanced Contextual

Feb 2, 2022
3 min

Introducing Advanced Extension from Advanced Contextual

First to market KPI result driven contextual audience extension, extending reach and performance.

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Advanced Contextual

Jan 31, 2022
3 min

Topics from Google - Eureka!!!

As Topics are a fundamental part of Advanced Contextual’s Platform, see our Product Team's observations on Google’s announcement here.

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Advanced Contextual

Jan 17, 2022
1 min

Super Bowl Content Consumption Trends

It’s not too late to score a touchdown for your client!

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Advanced Contextual

Jan 10, 2022
1 min

Shipping Company Case Study: Using Advanced Contextual Data On Social Media

Read how Advanced Contextual achieved a shipping company's ROAS goals on social media in this case study.

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Content Consumption Trends: Super Bowl Commercials

Advanced Contextual

Jan 10, 2022
1 min

Content Consumption Trends: Super Bowl Commercials

See Advanced Contextual’s content consumption trends surrounding Super Bowl commercials here.

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Content Consumption Trends: Personal Financial Services

Advanced Contextual

Dec 6, 2021
1 min

Content Consumption Trends: Personal Financial Services

See the topics people are reading most often within Advanced Contextual's personal finance segment here.

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Content Consumption Trends: Christmas Recipes & Decorations

Advanced Contextual

Nov 29, 2021
1 min

Content Consumption Trends: Christmas Recipes & Decorations

Beyond holiday shopping content, are you interested in seeing other Christmas topics that are trending? Read this post to find out.

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Advanced Contextual

Nov 29, 2021
1 min

Auto Case Study: B2B Cargo Vans

See how Advanced Contextual delivered cost-effective results for B2B cargo van sales here.

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Advanced Contextual

Oct 25, 2021
1 min

Custom Holiday Segments

Now's the time to plan your holiday advertising campaigns & it will be more important than ever to connect with your audience online.

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Leveling the Programmatic Playing Field for the Future

Advanced Contextual

Sep 21, 2021
3 min

Leveling the Programmatic Playing Field for the Future

As an ad buyer/seller, are you wondering how you can leverage open exchange activity to utilize context? Read this post for more details.

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Advanced Contextual

Sep 13, 2021
2 min

Google Just Said the Inside Words Aloud

Read Advanced Contextual's take on the importance of identifying intent through topic-based content consumption patterns here.

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Advanced Contextual

Apr 13, 2021
2 min

Transparent Control & Safety Matter

Our mission at Advanced Contextual is simple. We believe individual privacy is important and doesn’t have to compromise good business. We...

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Advanced Contextual

Apr 6, 2021
2 min

Scale & Precision in Contextual

Take a deeper dive into these concepts here.

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Dynamic vs. Static Data - Two Critical Building Blocks

Advanced Contextual

Mar 15, 2021
3 min

Dynamic vs. Static Data - Two Critical Building Blocks

Does your brand or publication understand the differences between static data and dynamic data? Learn more here.

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Advanced Contextual

Mar 15, 2021
2 min

Advanced Contextual Introduces AdvancedPMPs

Introducing Advanced Contextual's AdvancedPMP™ Contextual Deals solution.

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Advanced Contextual

Mar 10, 2021
2 min

The Rise of Contextual

Will your brand be ready when Google stops online tracking? Read more about this advertising industry shaking news here.

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