contextual | Advanced Contextual

Finance Case Study: Reaching specific audiences through content to promote small business loans

Advanced Contextual

Feb 22, 2022
1 min

Finance Case Study: Reaching specific audiences through content to promote small business loans

Advanced Contextual's use of content consumption as an indicator of intent allows us to reach niche audiences - without using cookies.

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Advanced Contextual

Feb 14, 2022
1 min

Finance Case Study: Finding Qualified Audiences To Increase Credit Card Brand Awareness

Read our finance case study to see how we found qualified audiences to increase brand awareness for a major credit card.

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Advanced Contextual

Feb 2, 2022
3 min

Introducing Advanced Extension from Advanced Contextual

First to market KPI result driven contextual audience extension, extending reach and performance.

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Advanced Contextual

Jan 31, 2022
3 min

Topics from Google - Eureka!!!

As Topics are a fundamental part of Advanced Contextual’s Platform, see our Product Team's observations on Google’s announcement here.

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It's Time to Change, Regardless of Legislation or Not

Advanced Contextual

Jan 25, 2022
3 min

It's Time to Change, Regardless of Legislation or Not

It doesn’t matter if the ban on surveillance advertising gets passed or not. Read why it's time for a change here.

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Advanced Contextual

Jan 17, 2022
1 min

Super Bowl Content Consumption Trends

It’s not too late to score a touchdown for your client!

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Advanced Contextual

Jan 10, 2022
1 min

Shipping Company Case Study: Using Advanced Contextual Data On Social Media

Read how Advanced Contextual achieved a shipping company's ROAS goals on social media in this case study.

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Content Consumption Trends: Super Bowl Commercials

Advanced Contextual

Jan 10, 2022
1 min

Content Consumption Trends: Super Bowl Commercials

See Advanced Contextual’s content consumption trends surrounding Super Bowl commercials here.

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Content Consumption Trends: Personal Financial Services

Advanced Contextual

Dec 6, 2021
1 min

Content Consumption Trends: Personal Financial Services

See the topics people are reading most often within Advanced Contextual's personal finance segment here.

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Content Consumption Trends: Christmas Recipes & Decorations

Advanced Contextual

Nov 29, 2021
1 min

Content Consumption Trends: Christmas Recipes & Decorations

Beyond holiday shopping content, are you interested in seeing other Christmas topics that are trending? Read this post to find out.

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Advanced Contextual

Nov 1, 2021
1 min

Content Consumption Trends: Candy

See the candy topics people read about most often over Halloween, Thanksgiving, & Christmas here.

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Advanced Contextual

Oct 25, 2021
1 min

Custom Holiday Segments

Now's the time to plan your holiday advertising campaigns & it will be more important than ever to connect with your audience online.

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Content Consumption Trends: Cold & Flu Season

Advanced Contextual

Oct 18, 2021
1 min

Content Consumption Trends: Cold & Flu Season

Learn more about cold & flu content consumption trends here.

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Advanced Contextual

Oct 6, 2021
2 min

Can You Define Brand Suitability? We can.

What does brand suitability mean for your brand? See how Advanced Contextual defines brand suitability here.

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Advanced Contextual

Sep 30, 2021
3 min

Context, 1P data and LTV

Read Advanced Contextual's take on why brands are optimizing towards LTV in this new privacy managed world here.

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Leveling the Programmatic Playing Field for the Future

Advanced Contextual

Sep 21, 2021
3 min

Leveling the Programmatic Playing Field for the Future

As an ad buyer/seller, are you wondering how you can leverage open exchange activity to utilize context? Read this post for more details.

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Advanced Contextual

Sep 13, 2021
2 min

Google Just Said the Inside Words Aloud

Read Advanced Contextual's take on the importance of identifying intent through topic-based content consumption patterns here.

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Entertainment Case Study: Fitness Competition Reality TV Show

Advanced Contextual

Jun 21, 2021
1 min

Entertainment Case Study: Fitness Competition Reality TV Show

See how Advanced Contextual increased awareness for a new network TV show by reaching ideal viewers here.

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Content Consumption Trends: Sports Playoffs

Advanced Contextual

Jun 14, 2021
1 min

Content Consumption Trends: Sports Playoffs

See the pages available for targeting within NBA & NHL segments here.

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Advanced Contextual

Apr 19, 2021
1 min

Content Consumption Trends: Weddings

Taking a closer look at wedding content consumption within Advanced Contextual, here are the topics that have been trending.

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