Audience Intelligence Report: Insurance Shoppers

Advanced Contextual’s Audience Intelligence Report enables you to extend your targeting tactics based on observed content consumption behavior & scale beyond endemic content to connect with your ideal audiences. We use an analytic driven approach which leverages content consumption comp indexes, (like found in Nielsen reports), to ensure brand goals are met. Our findings indicate that compared to other users online, people reading about insurance are X times more likely to consume the following types of content.

Consumers reading about AUTO INSURANCE are more likely to read about the topics below, compared to other users online:

• PERSONAL INVESTING: 13X more often

• BUILDING CREDIT: 12X more often

Consumers reading about HOME INSURANCE are more likely to read about the topics below, compared to other users online:

• TRENDING BUSINESS NEWS: 21X more often

• TECH INDUSTRY NEWS: 20X more often

Based on these over-indexing topics, we recommend adding these segments to reach people shopping for home and auto insurance. This gives marketers an opportunity to connect with ideal customers outside of endemic content we know they are interested in.

Advanced Contextual delivers relevance-focused, data-driven insights – in real time – by extending your reach & connecting with consumers as they’re reading other topics of interest to them. Use Advanced Contextual’s Audience Intelligence to expand page-level and/or audience segments on your managed service and/or data campaigns. Contact us below to learn more.

Finance Case Study: Finding Qualified Audiences To Increase Credit Card Brand Awareness

FINANCE CASE STUDY | ADVANCED CONTEXTUAL

OBJECTIVE

Global financial services company wanted to drive product awareness for its cash back credit card.

STRATEGY

1. The Advanced Contextual team created custom Content Targets around the credit card & its competitors, as well as audience relevant lifestyle categories.

2. Advanced Contextual used content consumption data to identify qualified users & targeted them when they were in the right mindset to engage with the credit card’s message.

3. We optimized towards Content Targets & ad sizes that performed best across open web desktop & mobile placements to achieve the brand’s KPIs, which included: brand study performance, viewability, CPPV (cost per page view), & CPA (applications).

RESULTS

Delivered strong results across all performance metrics:

• Top performer in all brand lift categories measured by Research Now brand study.

• Exceeded viewability benchmark across desktop & mobile by 10% on average.

• Achieved CPPV (cost per page view) benchmarks, with the top performing Content Targets of Auto Intenders and DIY delivering 37% below goal on average.

• 2nd best performing partner for CPA (applications) out of 50+ partners.

Advanced Contextual's ability to discover qualified audiences through content consumption allowed the credit card provider to increase awareness of its cash back credit card.

Are you advertising for clients in the financial industry? Contact us to learn how we can achieve your brand's goals:

Read more of Advanced Contextual's finance case studies here.

Case Study: Using Spanish-Language Videos to reach Hispanic Adults across CTV & In-Stream Video

Hispanic Banking Case Study | Advanced Contextual

OBJECTIVE

A major bank wanted to increase awareness of its mobile banking app among Hispanic adults using Spanish-language CTV and in-stream video ads.

STRATEGY

1. Set up in-stream video targeting to Spanish-language browsers only.

2. Applied Hispanic audience targeting to CTV inventory, with a set number of impressions targeted to SlingTV specifically.

3. Optimized towards the client’s KPIs of viewability, video completion rate, click through rate, and delivery on CTV.

RESULTS

Delivered strong results across all performance metrics:

• Client required 1/3 of the campaign be delivered on CTV inventory, and we surpassed this goal by 24.3%.

• Exceeded the client’s SlingTV impression delivery goal by 32%.

• Achieved 80% viewability, outperforming the 70% viewability benchmark by 14.3%.

• Delivered a 0.58% CTR, beating the client’s 0.50% CTR goal by 16%.

• Fulfilled the client’s 90% VCR goal.

Advanced Contextual's ability to serve Spanish-language videos to Hispanic adults has allowed the bank to increase awareness of its mobile banking app to their desired target audience.

Want to learn more about using Advanced Contextual for your next financial services advertising campaign? See all finance case studies here or contact us below.