END OF THE COOKIE

Spectrum is differentiated amongst contextual platforms we've looked at, in that they view contextual and audience segments interchangeably. That's not something you hear other providers talk about.

Evan Hills

SVP Development & Strategy, Dstillery

FOR ADVERTISERS

Our next generation targeting solution allows advertisers to Identify and Enrich consumer audiences with no reliance on cookies or personal identification tracking. 

FOR BRANDS

Advanced Contextual is the next generation of audience identification solutions for Brands looking to mitigate risks associated with privacy and brand safety – without compromising performance or scalability. 

FOR PUBLISHERS

Capture, Protect and Enhance the value of your endemic audiences by gaining deeper insights and intent signals.

FOR DATA OWNERS

Advanced Contextual offers audience enrichment, customer insights, and content enrichment for data owners.

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TARGETING: Build segments using example URLs your audience would read, conveying more context than keywords alone as a targeting kernel.

 

RELEVANCE: Topic-based matching engine avoids the relevance pitfalls of keywords.

 

ENVIRONMENT: Scoring & targeting of only articles, not channel or home pages to avoid wasted spend targeting out-of-date pages that change rapidly with the news cycle. 

RECENCY: Verifiable 30-day lookback window on content consumption. 

 

REACH: Qualified page-level contextual & audience reach extension based on affinity & performance data. 

 

SCALE: 1.8 billion NA/LATAM IDs consuming 4 billion Web pages/videos across 50K sites, with 1MM new consumption events/second. 

 

TRANSPARENCY: Detail & summary on matches, helping maximize accuracy & brand safety.

 

INSIGHTS: Endemic & non-endemic consumer & segment insights based on observed content consumption behavior. 

PORTABILITY: All of the above, fully configurable for your event source & topic model or other custom NLP. 

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ATTRIBUTES & DIFFERENTIATORS

Spectrum provides brands, agencies, data companies, & DSPs with a scaled, strong intent signal that leverages:

TARGETING: Contextual audiences are seeded by providing examples of content they consume, not a bag of keywords - it’s a more natural way to target and conveys more meaning to the system. 

 

RELEVANCE: Topic-based matching engine avoids the relevance pitfalls of keywords

 

ENVIRONMENT: Scoring & targeting of only articles, not channel or home pages to avoid wasted spend targeting out-of-date pages that change rapidly with the news cycle. 

 

RECENCY: Verifiable 30-day lookback window on content consumption. 

 

REACH: Qualified page-level contextual & audience reach extension based on affinity & performance data. 

 

SCALE: 1.8 billion NA/LATAM IDs consuming 4 billion URLs across 50K sites, with 1MM new events/second.

 

TRANSPARENCY: Detail & summary on matches, helping maximize accuracy & brand safety.

 

INSIGHTS: Endemic & non-endemic consumer & segment insights based on observed content consumption behavior.

PORTABILITY: All of the above, fully configurable for your event source & topic model or other custom NLP.

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AUDIENCERATE

Audiencerate provides data owners a bridge to the world's largest data marketplaces with full transparency and best in class performance. Advanced Contextual is able to export our custom segments to the Audiencerate data platform, allowing brands to use Advanced Contextual's segments programmatically. 

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BOMBORA

Bombora is the leading provider of B2B intent data, showing B2B marketing and sales teams when their customers are ready to buy. Advanced Contextual works with Bombora by matching their data to our topic model to create custom B2B segments. This level of granularity allows advertisers to target their ideal B2B consumers. 

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FACEBOOK

Facebook helps brands connect with their ideal clients through their targeted advertising capabilities. Advanced Contextual is able to import our custom segments created for brands to Facebook's platform. This allows advertisers to target their customers on Facebook using Advanced Contextual's content consumption data. 

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IRIS.TV

IRIS.TV is a video intelligence platform for broadcasters and publishers. Their contextual video marketplace is a data pipeline that simplifies the complexity of the video ecosystem across CTV, web and mobile video. Advanced Contextual's partnership with IRIS.TV enables our unique topic-level scoring data for video across all platforms and devices. This partnership addresses the ambiguous nature of keyword targeting inherent to video advertising. This solves for the waste in reach and media impressions which is especially critical in video to both the buy and the sell side.

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LIVEINTENT

LiveIntent is a people-based marketing platform that bridges the gaps between brands and audiences. LiveIntent's Identity Graph combines sophisticated machine learning with real-time signals. Advanced Contextual sends our proprietary content consumption data to LiveIntent in order for it to be graphed to MAIDs. This makes Advanced Contextual's custom segments available for targeting on mobile devices programmatically or on a managed service basis. 

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LIVERAMP

LiveRamp’s data connectivity platform allows companies and their partners to connect, control, and activate data to transform customer experiences and generate more valuable business outcomes. Advanced Contextual uses LiveRamp by uploading our custom segments created for brands to their marketplace. This allows our clients to activate Advanced Contextual's custom data segments programmatically to achieve their online advertising goals.

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SEMCASTING

Semcasting pioneered the use of IP targeting with machine learning to maximize customer reach on any device with complete transparency. Their identity and privacy management platform offers higher match rates, speed to market, complete data ownership, and segment design flexibility. Advanced Contextual's partnership with Semcasting's Audience Designer platform allows us to power their advanced contextual targeting to maximize results for their clients. Advanced Contextual's proven advantages of a flexible topic model and 18-month cache of internet content consumption, delivered via standard or custom segments at Web scale, will offer enhanced future-proof results for Audience Designer customers.

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XANDR

Xandr’s advanced technology platform enables trusted, streamlined transactions across digital and TV advertising. Xandr's transparent marketplace and powerful enterprise technology enable marketers to connect and engage consumers on thousands of high-quality websites and apps. Advanced Contextual is a real-time data provider in Xandr and we use Xandr to execute our managed service media campaigns. Using Xandr allows us to run our custom contextual/audience segments and buy ads on premium content for our customers.

THE BAKERY
  • ​Targeting: Contextual audiences are seeded by providing examples of content they consume, not a bag of keywords - it’s a more natural way to target and conveys more meaning to the system.

  • Relevance: Topic-based matching engine avoids the relevance pitfalls of keywords.

  • Environment: Scoring & targeting of only article pages, not channel or home pages to avoid wasted spend targeting out-of-date pages that change rapidly with the news cycle.

  • Recency: Verifiable 30-day lookback window on content consumption.

ZERO RELIANCE ON COOKIES 
  • Spectrum develops audiences based on content, not people - matching the right ad to the right content, at the right time, inside all privacy frameworks.

​SCALABILITY 

  • Reach: Qualified page-level contextual & audience reach extension based on affinity & performance data. 

  • Scale: 1.8 billion NA/LATAM IDs consuming 4 billion URLs across 50K sites, with 1MM new events/second.

​PRECISION 

  • Targeting: Contextual audiences seeded with examples of content consumed, not a bag of keywords - a more natural way to target & conveys more meaning to the system.

  • Relevance: Topic-based matching engine avoids the relevance pitfalls of keywords.

  • Environment: Scoring & targeting of only article pages, not channel or home pages to avoid wasted spend targeting out-of-date pages that change rapidly with the news cycle.

  • Recency: Verifiable 30-day lookback window on content consumption.

PROVEN PERFORMANCE

COMPLETE TRANSPARENCY

  • Spectrum maintains an 18-month cache of Web content consumption, with a copy of each page.
  • Ability to inspect each page for suitability, helping maximize accuracy & brand safety.

  • Verifiable 30-day lookback window on content consumption.

  • Endemic & non-endemic consumer & segment insights based on content consumption .

​BRAND SAFETY 

  • Full controls for adjusting brand safety at the segment or plan level.

  • Ability to inspect each page for suitability, helping maximize accuracy & brand safety.

  • Endemic & non-endemic consumer & segment insights based on observed content consumption behavior. 

OPERATIONAL FLEXIBILITY & PORTABILITY
  • BYO data and content model: The Spectrum Platform is fully configurable for your organization’s event source, using our topic model or yours, and plug in custom content analysis to match your organization’s needs. 
GDPR & CCPA COMPLIANCE
  • Spectrum develops audiences based on content, not people - matching the right ad to the right content, at the right time, inside all privacy frameworks.
Contemplating at Work

Agencies, Brands & Publishers are seeking alternatives to identify customers to prevail the uncertainty created by...

END OF THE COOKIE

THE NEXT GENERATION OF SCALABLE, COOKIE-FREE TARGETING TODAY.

INTENT

FROM CONTENT

Leverage our proprietary contextual and audience solution, which has the ability to understand the meaning of a web page at the topic level – not just through a few isolated keywords.
 
We listen to all North American content consumption and focus on article pages where the intent signal is strongest. 


The Spectrum Platform can integrate with your organization, or leverage our segments as either a managed service or programmatically.

SEGMENTS

Page-Level Cookieless Segments

  • Custom segments created based on your goals.

  • Cookieless segments currently available programmatically on Xandr.

Audience Segments 

  • Custom segments created based on your goals.

  • IDs/MAIDs delivered to your seat at your preferred DSP.

MANAGED MEDIA BUYING

Campaigns

  • Managed service campaigns using contextual and/or audience segments.

Management

  • Account & campaign managers to expertly manage the overall effort.

CASE STUDIES

Proven Performance

Learn More

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FIND YOUR AUDIENCE

  • Choose from our 700 node IAB-standard taxonomy or we’ll create a custom taxonomy tailored to your activation and attribution needs.  Once launched your plan will “listen” 24/7 dynamically adding and deleting ID’s and pages to maximize relevant reach.

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LEVERAGE YOUR AUDIENCE

  • You can leverage your audiences either programmatically or via managed service, at the ID or page level.   We’re able to address any DSP with both our core artifacts of ID’s and pages.  Our managed service provides performance, control and insights with minimal effort on your end.

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UNDERSTAND YOUR AUDIENCE

  • We provide insights and analytics that inform the conversion trends of your customers as well as a deep understanding of what motivates them to buy, focusing on the questions of cost and attribution.